Upcoming Campaigns
-
Click It or Ticket (Enforcement: 5/20/24 to 6/2/24)
Reporting: begins Monday, June 3, 2024 -
Booze It and Lose It - Labor Day Campaign (Enforcement: 8/16/24 - 9/2/24)
Reporting: begins Tuesday, September 3, 2024
Campaign Reporting
Media Definitions
What is Earned Media?
Earned media coverage can be one of the most powerful tools of any integrated marketing communications or social marketing campaign.
Unlike paid advertising, earned media coverage often carries more weight and credibility in the minds of consumers because the information is delivered and received through the recognized filter of a credible third-party organization such as a newspaper, TV or radio station.
But earned media is NOT free media. Significant effort, persistence and follow-up are required to successfully generate and sustain earned media coverage. Learn more: What Is Earned Media? (trafficsafetymarketing.gov)
Unlike paid advertising, earned media coverage often carries more weight and credibility in the minds of consumers because the information is delivered and received through the recognized filter of a credible third-party organization such as a newspaper, TV or radio station.
But earned media is NOT free media. Significant effort, persistence and follow-up are required to successfully generate and sustain earned media coverage. Learn more: What Is Earned Media? (trafficsafetymarketing.gov)
What is Paid Media?
Since paid advertising is often the single most expensive component of any integrated marketing communications campaign, a smart and effective media planning and buying approach is critical to maximizing campaign dollars.
Analyzing and pinpointing your target audiences and markets, as well as knowing your budget and desired flight dates, are the crucial first steps in determining the right paid media mix needed to reach and motivate your targets.
Every medium has its own attributes, its own strengths and weaknesses. Some forms of paid media offer broad-based coverage, while others are targeted to zero in on the audience you most want to reach. Learn more: What Is Paid Media? (trafficsafetymarketing.gov)
Analyzing and pinpointing your target audiences and markets, as well as knowing your budget and desired flight dates, are the crucial first steps in determining the right paid media mix needed to reach and motivate your targets.
Every medium has its own attributes, its own strengths and weaknesses. Some forms of paid media offer broad-based coverage, while others are targeted to zero in on the audience you most want to reach. Learn more: What Is Paid Media? (trafficsafetymarketing.gov)
