Booze It & Lose It is designed to reduce impaired driving injuries, fatalities, & associated economic losses. The Booze It & Lose It campaign provides for increased law enforcement efforts and public service messages to accomplish its goal. The intervention targets all drivers who are impaired due to the consumption of alcoholic beverages.
Impaired driving and impaired-related crashes constitute one of the nation’s leading health problems. These events result in more deaths each year than do total homicides, and alcohol is a factor in 35% of all crashes in the United States.